ComparisonProduct Marketing
Ketchup vs LaunchNotes: Why Manual Changelogs are Dead
• 5 min read
Ketchup vs LaunchNotes: Automated vs Manual
LaunchNotes (and Headway, FeatureOS) are fantastic Content Management Systems (CMS) for product updates. They give you a nice editor to write your "What's New" posts.
But you still have to write them.
| Feature | LaunchNotes | Ketchup |
|---|---|---|
| Author | Product Manager (Manual) | AI Forensics Engine (Automated) |
| Source of Truth | Jira Tickets / Manual Info | The Code (Git History) |
| Granularity | Feature level | Commit/PR/File level |
| Media | Static Images | Cinematic 4K Video |
| Setup Time | Days (Design, Config) | Minutes (Connect Repo) |
The "Telephone Game" Problem
In a traditional workflow:
- Devs ship code.
- Devs tell PM "it's done."
- PM asks "what does it do?"
- PM writes a watered-down version in LaunchNotes.
Context is lost at every step.
The Direct-to-Consumer Model
Ketchup connects directly to the metal. We read the code, the PR descriptions, and the diffs.
- We know that the "Performance Improvement" was actually a 50% database query reduction.
- We know that the "Bug Fix" closed a critical CVE.
Best of Both Worlds?
LaunchNotes is great for non-technical users. But for developer-first products (API docs, SDKs, DevTools), Ketchup is the superior choice because it speaks the language of your users: Code.
If you sell to developers, don't give them marketing fluff. Give them the Ketchup.
Start Automating Your Changelogs
Stop writing updates manually. Turn your commits into cinematic videos today.
Try Ketchup for Free